From Retail Favourite to Digital Growth Engine
Launched and scaled a DTC channel from zero. Three markets. Seven figures. Six months.
Want to turn up the heat on your DTC growth? Let’s get cooking
Great on Shelf. Invisible Online
The Spice Tailor had supermarket presence but lacked a direct relationship with customers. No online store, no CRM, no retention strategy — just missed opportunity.
However, the key challenge was to launch a succesful DTC business without stealing business away from retail using pricing strategies.
A Ground Up DTC Launch
Website, ops, marketing, retention – built and deployed across 3 markets.
- Shopify Sites Deployed in 3 Markets (UK, Canada and Australia) - full tech and checkout localisation.
- CX + Fulfilment Infrastructure - Ops design, fulfilment partner sourcing, and customer service setup.
- Full-Funnel Paid Strategy - Paid Social and Google Ads built to convert, fast.
- CRM from Scratch with Klaviyo - Flows, automations, and content tailored to boost LTV.
- Exclusive On-site Content & Bundling: Built and tested recipe content and promotions to increase AOV.
Brand Experience
Heavily focused on competitor and retail differentiation
- Exclusive On-site Content - Built and tested recipe content to createa reason to visit.
- Unique Bundles - Created off the shelf bundles to create a unique offer and a reason to buy
- Leverage Brand Loyalty - Targeted loyal customers via social media to trial the new experience
- Exclusive Influencer Colabs - Partnered with influencers to create recipes and bundles
Impact
Delivered a turnkey DTC solution that combined digital strategy, operational excellence, and growth marketing execution. The result: a scalable new revenue stream, a direct relationship with high-intent customers, and a strong foundation for international growth.
The performance of Spice Tailors DTC channel, significantly impacted the acquisition to Premier Foods for £44m.
