From Soho’s Best Table to Your Kitchen Table.
Direct to consumer that tastes like a brand launch should.
Want the ingredients to turn up the heat on your DTC growth?
A World-Class Restaurant Group. A Brand-New Consumer Audience.
Gymkhana is part of JKS Restaurants – the same group behind London icons like Trishna, Hoppers and Brigadiers.
They wanted to bottle that prestige – quite literally – and launch Gymkhana Fine Foods, a premium FMCG range of sauces and marinades inspired by their Michelin-starred restaurant.
But they were starting from scratch.
A DTC Launch With Michelin-Level Precision.
I led the development of the entire digital go-to-market, creating the brand and building a full funnel to drive awareness, conversion and retention from day one.
- Developed the brand, brand assets and collateral, messaging, photography and packaging.
Designed and launched the Shopify store, including PDPs, bundles, subscriptions and gifting
Created launch offers and first-time bundles to drive AOV
Ran paid social campaigns across Meta and Google with creative that positioned the brand between luxury and accessibility
Supported creative production: food photography, product shots, influencer packs
Implemented analytics, CRO testing and behavioural tracking from the start
Performance Marketing + CRM to Drive Growth.
It wasn’t about driving just taffic and clicks, it was about building advocacy and turning that into loyal customers.
Launched Meta and Google Ads with intent-based audience targeting and product-led creative
- Partnered with influencers (e.g. Uncle Roger – 10m + followers) to drive awareness and content
Built Klaviyo flows from scratch, including:
Welcome
Abandon Cart
Post-purchase
Product education
Developed retention offers, gifting moments, and seasonal drops
Used Shopify and Klaviyo data to create audience segments for winback and upsell
Created food content and recipe emails to increase open rate and basket size
- Leveraged the brand to drive PR events and editorial coverage
Didn’t Just Sell Sauce. Sold The Idea of Cooking Better.
Delivered a turnkey DTC solution that combined branding, go-to-market, digital strategy and growth marketing.
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Hit 6-figure revenue in first 6 months
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Sold out of the first production batch within 30 days
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Welcome email flow drove 31% of first-time orders
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Repeat rate of 39% within 90 days
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Organic + influencer traffic drove 250K+ monthly visits
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Bundles and subscriptions increased AOV by 25%
- Secured retail presence in Ocado and Waitrose as a result, winning awards along the way
