Real growth stories from startups, scaleups, and enterprises.
Explore the work that’s helped brands scale, convert, and exit.
If you want your business to be next, let’s talk.
Brands I've Supercharged
Streaming challenger with a £10M roar.
Cut through in a market ruled by tech giants. ROXi hit £10M+ in revenue and 350% YoY growth - with help from a sharp, story-led marketing strategy.
How Nissan sparked the EV revolution.
Launch the world’s first mass-market EV, reshaped public perception, and positioned Nissan as the global leader in electric mobility.
Tripled conversions, Halved chaos.
Took Wattbike’s e-commerce to the next level. Tripled conversion rates, cut CAC by 30%, and scaled CRM from 0% to 10% of all sales.
Explosive 900% growth. One acquisition.
Led explosive SaaS growth across product, partnerships and demand generation - all contributing to help land their exit to JW Player.
Enterprise tech, human storytelling.
Launched Samsung B2B in Europe, driving awareness and consideration through highly influential content, experiences and collaborations.
Smart kitchen. Smarter go-to-market.
How smart positioning, full-funnel marketing and GTM strategy unlocked scale and reduced sales friction following a pivot.
From supermarket to shopify in six months.
Built a global DTC channel from scratch and turned it into a seven-figure sales engine. Website, Ops, CRM, Paid social, Influencers, Email - all cooking.
Pouring on premium positioning to perform.
Defined and elevated Diageo's premium spirits portfolio with brand strategy, repositioning category growth around culture, craft, and occasion.
Cooking up five-star brand marketing.
Launched a new DTC brand with premium luxury positioning, influencer buzz, tiktok channel content and an e-commerce engine built to scale.
“Paul’s blend of data driven insights, creative curiosity and growth mindset helped ROXi to not only scale to tens of thousands of units, but helped to create a unique category in a very challenging market.”
Rob Lewis
CEO & Co-Founder, ROXi
“Paul has this unique ability to spot where the opportunities are, test, then build upon those successes. He built our DTC channel and grew it to seven figures within a matter of months.”
Suzzanne Cockerham
Marketing Director, The Spice Tailor
"Paul was instrumental in leading Nissan's foray into a brave new world, helping to change perception on electric vehicles. Without his innovative approach, we wouldn't be where we are today."
Gareth Dunsmore
Director, EV, Nissan
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